Hello, Snobs! And Happy Friday!
Ladies, when you hopped into the shower this morning, did your floral or fruity-scented body wash come from a curvy looking bottle with pinks or purples?
And men, did you squeeze a minty or woodsy-scented shower gel from a dark-coloured container with bold, sharp graphics?
If you answered yes to either question, then you, my friend, are likely a sucker of gendered marketing.
Now, I’m not that saying gendered marketing is bad. Let’s face it: it’s a great way for companies to rake in a lot more dough all while consumers feels like they’re using products that are tailored specifically to them.
What I am saying is that buying products that are labelled as being “for men” or “for women” is usually not THAT necessary.
Like, really?! Why do women need different ear plugs than men?
I have to admit: I totally buy into gender-specific products. I love things that are pink, purple, or any other soft and pretty colour. They make me feel feminine and proud #girlpower.
But are they necessary? Probably not. And could you save money if you and someone of the opposite sex used the same products (when it’s feasible and hygenic)? Most likely.
I stumbled across a great video today that’s not only entertaining in its own cheesy way, but also does a fine job at reminding us that “for men” and “for women” products are contributors for increased gender segmentation, and the actual men and women products usually aren’t very different, except for the marketing.
That video is an episode called “Gendered Marketing” on the Australian television series, The Checkout. Find it here: https://www.youtube.com/watch?feature=player_embedded&v=3JDmb_f3E2c.
Hope you enjoy it!
Until next time, stay smart. Stay fabulous. xo
Sources: http://dp.davincischools.org/teacher/rstoll/2012/10/24/articles-gender-marketing-via-fast-company/, http://www.guitarcenter.com/Hearos-Sleep-Pretty-in-Pink-Women-s-Ear-Plugs–14-Pair–H92191-i2860923.gc
Jessica Ellis
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