3 Great Social Media Campaigns and What Your Company Can Take From Them
1. LETS MAKE A DEAL!
I’ve always been a huge game show fan, so for those of you who don’t know – Lets Make a Deal is an awesome game show where you can make deals to win prizes with WAYNE BRADY.
But I digress. This is about social media and it is just one of the many things this show does right.
Lets Make a Deal uses social media in a fun and simple way. They post to social media something weird like “a toothbrush” or “a stuffed bear” that people can then bring with them and win a prize if they have it. This gets people following them, and engages their audience in a very simple way.
What your company can take from this: Give people incentive to follow you by making it fun and interesting. Then once you’ve got them there, give them a reason to stay by posting awesome content.
2. World Wildlife Foundation – #LastSelfie
The WWF used an app that was specific to their goals called “Snapchat.” Snapchat allows someone to take a picture and send it for 10 seconds before it disappears.
WWF took this idea and ran with it when it came to endangered species. Using the hashtag #lastselfie, they created a campaign where they took pictures of endangered species on Snapchat that would then disappear after 10 seconds to show the urgency of how quickly they were dying.
This showed a huge increase of donations that month, as well as worldwide acknowledgement and engagement online.
What your company can take from this: There are many different forms of social media out there, and you don’t have to use them all. Using the RIGHT social media for your goal is much more productive than being on all the social sites without any real strategy behind it. Find the best social outlet for your goals, and spend your money and time there.
3. Harvey Nichols – #lovefreebies
This is by far my favourite social campaign. Harvey Nichols took something that could be perceived as negative (people stealing from the store), and turned it into a funny positive that allowed them to grow their sales and their social presence.
In the video below they took footage of real thieves from their store (with cartoon faces) and turned it into a way to let you know that they actually give away free things, using the hashtag #lovefreebies.
What your company can take from this: Videos are HUGE these days, with basically every app now including a video option. Looking into creating videos whether it’s on Youtube, or smaller 15 second versions for outlets like Instagram, can really help grow a following. In this case, it hit almost 500K followers, got their message across in a fun and creative way, and most likely decreased the amount of thefts in their stores!
Until next time,